Which of the following is an example of a disadvantage associated with promotional products marketing?
A) intrusive nature of the advertising
B) potential saturation of the marketplace
C) ability to support other IMC tools
D) designed for retention

Question

Quizplus · Accepted Answer

One of the disadvantages associated with promotional products marketing is the potential saturation of the marketplace, as more and more companies use promotional products as part of their marketing strategy, leading to a flood of similar products in the market, which reduces the effectiveness of this marketing approach. Intrusiveness of advertising is not directly associated with promotional products marketing, as the products are given away for free, and customers can choose to use or discard them. The ability to support other IMC tools and the designed for retention are both advantages associated with promotional products marketing.

Which of the Following Is an Example of a Disadvantage