Bringing an advertising medium to consumers wherever they may be is the strategy behind:
A) indoor as well as outdoor media.
B) multi-location insertions.
C) specific location media.
D) place-based media.

Question

Quizplus · Accepted Answer

Place-based media refers to advertising that targets consumers in specific locations, such as malls, airports, gas stations, or movie theaters. This strategy brings the advertising directly to the consumer in a location where they are already present, increasing the likelihood of engagement and reaching a targeted audience. Indoor and outdoor media (A) may also be part of a place-based media strategy, as well as multi-location insertions (B), but the focus is on specific locations and reaching consumers in those locations.

Bringing an Advertising Medium to Consumers Wherever They May Be