The anxious,irritated,or disinterested state of many potential customers when exposed to _____ advertising may limit the effectiveness of such advertising.
A) specialty
B) transit
C) radio
D) movie

Question

Quizplus · Accepted Answer

Transit advertising refers to ads placed on public transportation vehicles and stations. People using public transportation may be in a hurry or dealing with crowded, uncomfortable conditions, which can make them feel anxious, irritated, or disinterested. This can limit the effectiveness of transit advertising. Specialty advertising refers to promotional products like pens or hats with a company logo, and would not necessarily cause the same feelings in potential customers. Radio advertising may be heard by people in different states of mind, and movie advertising may be viewed by people who are excited or looking for entertainment, which could increase its effectiveness.

The Anxious,irritated,or Disinterested State of Many Potential Customers When Exposed