A comprehensive literature review suggests that the effects of advertising should be evaluated using the following three dimensions:
A) cognition, affect, and experience
B) awareness, affect, and comprehension
C) cognition, preference, and retention
D) attention, preference, and retention

Question

Quizplus · Accepted Answer

The three dimensions commonly used to evaluate the effects of advertising are cognition (mental processes involved in gaining knowledge and comprehension), affect (emotional response), and experience (interaction with the advertisement).

A Comprehensive Literature Review Suggests That the Effects of Advertising