Marketers of _____ often must communicate with passive and uninterested consumers who may focus more on nonmessage elements such as music,slogans,and jingles than on message content.
A) employment services
B) ketchup, mustard, margarine, and soy sauce
C) personal computers
D) x-ray machines, road building equipment, and walk-in refrigeration units

Question

Quizplus · Accepted Answer

Ketchup, mustard, margarine, and soy sauce are everyday food items that consumers may not give much thought to. Marketers of these products often rely on catchy slogans, jingles, and packaging to grab the attention of consumers who may not be actively seeking out information about them.

Marketers of _____ Often Must Communicate with Passive and Uninterested