Learning through ______ plays an important role in marketing.Buyers can be conditioned to form favourable impressions and images of various brands through the associative process.
A) the elaboration likelihood model
B) instrumental conditioning
C) operant conditioning
D) classical conditioning

Question

Quizplus · Accepted Answer

Classical conditioning plays an important role in marketing as it involves associative learning. Through repeated pairing of a neutral stimulus with a stimulus that naturally produces a response, buyers can be conditioned to form favourable impressions and associations with various brands. For example, a company may use a catchy jingle or celebrity endorsement to pair their brand with positive emotions or experiences, leading to a stronger brand image in the minds of consumers.

Learning Through ______ Plays an Important Role in Marketing