The elaboration likelihood model (ELM)states that there are two basic routes to persuasion,the central route and the peripheral route.With the peripheral route to persuasion:
A) the message will be more likely received if a popular celebrity endorser is used
B) the message should contain a lot of information
C) the receiver is viewed as very actively involved in the communication process
D) the quality of the message claims is more important than the spokesperson, headline, pictures, or music bed

Question

Quizplus · Accepted Answer

The peripheral route to persuasion relies on cues that are not directly related to the content of the message, such as using a popular celebrity endorser to influence the receiver's attitude towards the message.

The Elaboration Likelihood Model (ELM)states That There Are Two Basic