A marketing researcher wants to do a survey to probe in-depth consumer attitudes about their experiences with the company's products. He is LEAST likely to get what he wants if he uses:
A) personal interviews.
B) online focus groups.
C) telephone interviews.
D) a mail survey.
E) None of these choices is very useful for getting in-depth information about consumer attitudes.

Question

Quizplus · Accepted Answer

A mail survey is least likely to provide in-depth information about consumer attitudes because it does not allow for follow-up questions or clarification of responses, limiting the depth of insight that can be gained compared to methods like personal interviews or focus groups.

A Marketing Researcher Wants to Do a Survey to Probe