In the context of the relationship marketing continuum,which of the following is a drawback associated with the efforts that focus on pricing and other financial incentives to attract customers?
A) It makes advertising and promotional expenses worthless.
B) It leads to hostile relationships with the suppliers.
C) It does not encourage creativity in advertising.
D) It is least likely to lead to a long-term relationship.

Question

Quizplus · Accepted Answer

Efforts that focus on pricing and other financial incentives to attract customers are more transactional in nature and are less likely to lead to a long-term relationship between the customer and the company. Customers may switch to a competitor offering a better deal, and loyalty is often based solely on price rather than the overall value of the relationship. Therefore, this approach has a drawback in terms of its ability to build long-term customer relationships.

In the Context of the Relationship Marketing Continuum,which of the Following