The way a retail store is defined in the mind of a shopper based on the combination of functional and affective qualities is known as retail _____.
A) synchronicity
B) utility
C) functionality
D) personality
E) edge

Question

Quizplus · Accepted Answer

The concept of the combination of functional and affective qualities of a retail store is known as retail personality. Retail personality is the set of characteristics and attributes that define a retail store in the mind of a shopper, including its physical attributes, visual merchandising, customer service, and overall ambiance. This personality is what sets a store apart from its competitors and helps it to connect with its target market.

The Way a Retail Store Is Defined in the Mind