Which of the following types of shopping behaviors is most likely to be characterized by both situational memory and utilitarian orientation?
A) Impulsive shopping
B) Compulsive shopping
C) Unplanned shopping
D) Experiential shopping
E) Decisive shopping

Question

Quizplus · Accepted Answer

Unplanned shopping is often driven by situational memory (remembering a need when seeing a product) and a utilitarian orientation (focused on fulfilling a specific need).

Which of the Following Types of Shopping Behaviors Is Most