_____ is a personality trait that represents how sensitive a consumer is to immediate rewards.
A) Compulsivity
B) Impulsivity
C) Susceptibility
D) Sensitivity
E) Accountability

Question

Quizplus · Accepted Answer

Impulsivity is the personality trait that represents how sensitive a consumer is to immediate rewards. This trait results in impulsive buying behavior, where consumers make purchases without thinking through the consequences of their actions.

_____ Is a Personality Trait That Represents How Sensitive a Consumer