The marketing technique that involves compensating consumers to talk about,or promote,products without disclosing that they are working for the company is called _____.
A) infiltrating
B) activating
C) invading
D) shilling
E) diffusing

Question

Quizplus · Accepted Answer

The term shilling refers to the practice of paying individuals to promote a product, without disclosing that they are being compensated by the company. This technique is considered unethical, as it can mislead consumers into believing that the promoter's endorsement is genuine, rather than paid-for advertising.

The Marketing Technique That Involves Compensating Consumers to Talk About,or