The extent to which consumers join groups to express their own closely held beliefs is called _____ influence of groups.
A) utilitarian
B) normative social
C) hedonic
D) informational
E) value-expressive

Question

Quizplus · Accepted Answer

The extent to which consumers join groups to express their own closely held beliefs is known as value-expressive influence of groups. Value-expressive influence refers to the degree to which groups influence the beliefs and attitudes of individuals by providing them with a means of expressing their deeply held values and beliefs. This type of influence is primarily driven by the desire to belong to a social group that shares similar values and beliefs, rather than by practical or informational considerations.

The Extent to Which Consumers Join Groups to Express Their