Consumers who score high on the _____ variable are concerned about how other people react to their behavior.
A) need for cognition
B) typical intellectual engagement
C) attention to social comparison information
D) openness to experience
E) separateness-connectedness

Question

Quizplus · Accepted Answer

Attention to social comparison information reflects individuals' concern about how they are perceived by others and their tendency to compare their own behavior and outcomes with those of others. This variable is related to the concept of social influence and can affect consumer behavior, such as the products they choose to use or the brands they prefer. The other options are not directly related to this concept.

Consumers Who Score High on the _____ Variable Are Concerned