John has very little knowledge of cheese and seldom buys it.However,when he is invited to dinner by a friend,a self-confessed cheese lover,John feels obligated to buy cheese for him.When he comes back home after dinner,John finds that the Stilton cheese he randomly chose and bought was displayed on the calendar in his kitchen.Which of the following is most likely to account for John's choice of cheese?
A) Mere exposure effect
B) Just meaningful difference
C) Skinner's Law
D) Weber's Law
E) Just noticeable difference

Question

Quizplus · Accepted Answer

The most likely explanation for John's choice of cheese is the mere exposure effect, which suggests that people tend to prefer things that are familiar to them. Since John has little knowledge of cheese and seldom buys it, he may have chosen the Stilton cheese because he had seen it before or heard of it from others, even if he didn't know much about it.

John Has Very Little Knowledge of Cheese and Seldom Buys