Mark always avoids high-end brands as he considers them too expensive.However,in one of his shopping trips,he notices that a luxury cologne was being sold at a considerably reduced price.He buys two of these colognes even though he had to pay slightly more than what he usually does.Which of the following is most likely to have influenced Mark's buying behavior?
A) Mere exposure effect
B) Just meaningful difference
C) Preattentive effect
D) Assimilative difference
E) Mere association effect

Question

Quizplus · Accepted Answer

Just meaningful difference refers to a small difference in price, quality or features that makes a product seem significantly more appealing to consumers. In this case, Mark may have been influenced by the reduced price of the luxury cologne, which made it more appealing despite being a high-end brand that he usually avoids.

Mark Always Avoids High-End Brands as He Considers Them Too