Which of the following statements is true of the mere exposure effect?
A) The mere exposure effect is created in the presence of attention.
B) The increased liking associated with the mere exposure effect is difficult to elicit.
C) The size of the effect is not very strong relative to an effect created by a strong cohesive argument.
D) The mere exposure effect works best when the consumer has a high involvement in processing the object.
E) The mere exposure effect has the greatest effect on old and familiar objects.

Question

Quizplus · Accepted Answer

The mere exposure effect refers to the phenomenon where people tend to develop a preference for things merely because they are familiar with them. However, the effect is generally not as strong as the influence of a well-constructed argument or persuasive message.

Which of the Following Statements Is True of the Mere