A _____ copy style sets up a situation and then resolves it at the last minute by having the product or service come to the rescue.
A) narrative
B) institutional
C) picture-caption
D) device
E) straight-sell

Question

Quizplus · Accepted Answer

Copywriters use narrative copy to tell a story. A narrative copy sets up a situation and then resolves it at the last minute by having the product or service come to the rescue. This style of copy offers good opportunities for emotional appeals.

A _____ Copy Style Sets Up a Situation and Then