To write effective copy,a copywriter must:
A) use past tense and passive voice.
B) constantly use punctuations to ensure a smooth flow of words.
C) avoid the use of contractions.
D) use vivid language with verbs and adverbs.
E) use clichés to help people relate to what they are reading.

Question

Quizplus · Accepted Answer

According to My IMC Campaign 11-D, to write an effective copy, a copywriter must use vivid language with lots of verbs and adverbs.

To Write Effective Copy,a Copywriter Must