In _____ copy,writers immediately explain or develop the headline and visual in a straightforward,factual presentation.
A) institutional
B) narrative
C) picture-caption
D) device
E) straight-sell
Correct Answer:
Verified
Q51: Which of the following is true of
Q52: _ copy is especially useful for products
Q53: To write effective copy,a copywriter must:
A) use
Q54: A _ copy style sets up a
Q55: A(n)_ copy style uses figures of speech
Q57: The headline for a toy advertisement reads,"What
Q58: A _ headline orders or requests the
Q59: Which of the following statements about subheads
Q60: An ad for Stella's clothing,a brand of
Q61: A television commercial shows how easily a
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