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  1. Topics
  2. Business
  3. Marketing Management Study Set 4
  4. Quiz 6: Segmentation,target Marketing,Positioning,and Crm

When Customers Struggle to Identify Salient Points of Differentiation Between

Question 86
Multiple Choice

When customers struggle to identify salient points of differentiation between a brand and its competitors,the brand is suffering from _____________________. A)Underpositioning B)Doubtful positioning C)Overpositioning D)Confused positioning E)No positioning

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Q 87
CRM stands for _________________. A)Consumer retention management B)Customer related metrics C)Customer relationship management D)Consumer rights monitor E)Customer retention management
Q 88
CRM is _______________. A)A software system B)A business strategy C)Able to maximize profitability through serving the best customers D)Customer-centric E)All of these
Q 89
Customer loyalty is defined as ______________. A)Repeat purchases B)The degree to which an individual will resist switching from one offering to another C)The level of liking an individual harbors for an offering D)Customer laziness in trying new products E)The likelihood that a customer become a buzz marketer
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