Innovators are product enthusiasts who enjoy being the first people to try a new product.They represent ___________ of the market.
A)2.5 percent
B)13.5 percent
C)16.0 percent
D)34.5 percent
E)None of these

Question

Quizplus · Accepted Answer

Innovators (2.5 percent)-product enthusiasts enjoy being the first to try and master a new product. Individuals in this group are prime candidates for beta testing and represent a good source of feedback late in the product development process or early in the product launch phase.

Innovators Are Product Enthusiasts Who Enjoy Being the First People