An individual moves through stages before adopting a product.The interest stage is characterized as ________.
A)The stage where customers find they have a passion for the product
B)Having the most significance in the new-product adoption process
C)Where consumers seek out added information about a product for further evaluation
D)The stage where customers feel, see, and touch the product
E)None of these

Question

Quizplus · Accepted Answer

Interest-receive additional information (advertising, word of mouth) and be motivated to seek out added information for further evaluation.

An Individual Moves Through Stages Before Adopting a Product