________ is the focus of a product launch marketing plan,because if you can get consumers to try the product,you can win them over with superior product design,features,and value.
A)Adoption
B)Trial purchase
C)Interest
D)Evaluation
E)Awareness

Question

Quizplus · Accepted Answer

The pressure to create excitement, particularly for consumer products, leading to customer trial purchase, is a primary reason companies spend millions of dollars on a product launch.

________ Is the Focus of a Product Launch Marketing Plan,because