One challenge facing companies is to generate new ideas for products.A good source for new-product ideas come from internal employees from ________.
A)R&D
B)Marketing
C)Manufacturing
D)All of these
E)None of these

Question

Quizplus · Accepted Answer

Internal sources include employees from R&D, marketing, and manufacturing. Key employees know both the capabilities of the company and the needs of the market. Therefore, it is not surprising that internal sources are the single best source for new-product ideas.

One Challenge Facing Companies Is to Generate New Ideas for Products.A