The Symbian operating system came about from the co-branding effort of Nokia,Ericsson,Sony,Panasonic,Siemens,and Samsung.They license Symbian to a number of wireless manufacturers including LG and Fujitsu.This is an example of a(n)_____ type of co-branding relationship.
A)Co-location
B)Multiple company venture
C)Joint venture
D)Internal brand combination
E)Merger

Question

Quizplus · Accepted Answer

A type of co-branding relationship involves bringing multiple companies together to form a new branded product.

The Symbian Operating System Came About from the Co-Branding Effort