XYZ is a new hotel chain and is relatively unknown among Disney park visitors.However,because Disney has attached its name to the hotel,most rooms are booked every night.This is probably because customers associate Disney with quality and so they also expect XYZ to be a high-quality hotel.This is an example of the __________ benefit of brand equity.
A)Brand communications
B)Brand image
C)Brand connections
D)Brand loyalty
E)Brand sponsors

Question

Quizplus · Accepted Answer

Brand-loyal customers are vocal and tell others about their experiences, which attracts new customers. Brand-loyal customers are also forgiving, which enables companies to respond to a negative experience. This creates a sense of ownership (equity) and loyalty.

XYZ Is a New Hotel Chain and Is Relatively Unknown