To write an effective copy,a copywriter must:
A) use long, convoluted sentences to maintain interest.
B) use punctuation whenever possible.
C) avoid the use of contractions.
D) use vivid language.
E) never use personal pronouns.

Question

Quizplus · Accepted Answer

According to Checklist: Writing Effective Copy, effective copywriting uses simple sentences. You should not overpunctuate. Contractions are used because they are fast, and they are personal. Personal pronouns are used because the copywriter is just talking to the one person reading the ad.

To Write an Effective Copy,a Copywriter Must