Dawn dishwashing detergent ran an ad in which the detergent was praised by wildlife experts who encouraged readers to join dawnsaveswildlife.com to learn how individuals can save the environment.The ad in this campaign used a(n)_____ copy that did not sell the product but rather explained how the manufacturer helped the environment.
A) business
B) service
C) anecdotal
D) institutional
E) regulated

Question

Quizplus · Accepted Answer

Institutional copy promotes the image of the organization.

Dawn Dishwashing Detergent Ran an Ad in Which the Detergent