Services
Discover
Homeschooling
Ask a Question
Log in
Sign up
Filters
Done
Question type:
Essay
Multiple Choice
Short Answer
True False
Matching
Topic
Business
Study Set
Contemporary Advertising
Quiz 11: Creative Execution: Art and Copy
Path 4
Access For Free
Share
All types
Filters
Study Flashcards
Practice Exam
Learn
Question 41
Multiple Choice
A _____ copy depends on wordplays,humor,poetry,rhymes,great exaggeration,gags,and other tricks.
Question 42
Multiple Choice
In an ad for the Cuisinart Griddler,for cooking on kitchen countertops,a(n) _____ copy is used,which explains how to use the Griddler and why it is a superior innovation to all other similar products currently on the market.
Question 43
Multiple Choice
A _____ is the term for the words in the leading position of an advertisement.These words are usually in larger type than the rest of the ad.
Question 44
Multiple Choice
A company that wanted to use an emotional appeal to consumers would most likely use a(n) _____ copy.
Question 45
Multiple Choice
The ad for L'Oreal RevitaLift cream has a(n) _____ headline that reads,"Dramatically lifts and retightens skin immediately."
Question 46
Multiple Choice
A full-page ad for BR111,a company that manufactures exotic hardwood flooring,shows an elegantly dressed woman admiring her beautiful new wood floor.The only copy on the page is the company's logo and its Web address.This is an example of a(n) _____ copy.
Question 47
Multiple Choice
The additional smaller headline that generally appears below the main headline is called a(n) :
Question 48
Multiple Choice
Which of the following statements about subheads is true?
Question 49
Multiple Choice
The ad for Rockport boots has the following _____ headline: "A total of 500,000 tons of rain can fall from a single storm."
Question 50
Multiple Choice
The headline for a product design company reads,"What do Acenti lighting controls,the Motorola RAZR,and Apple iPod have in common?" This headline is not only a provocative headline,but it is also an example of a(n) _____ headline.
Question 51
Multiple Choice
Brighton is a purse manufacturer that developed a line of red heart-shaped purses to sell on Valentine's Day.The headline of the ad in which the purses were introduced read,"Share your heart!" Brighton used a(n) _____ headline.
Question 52
Multiple Choice
The ad's headline reads,"This allergy season,help prevent congestion before it begins,with Nasonex." The allergy medication Nasonex uses a(n) _____ headline.
Question 53
Multiple Choice
An ad for Samsung monitors shows five different monitors,the largest monitor is the one made by Samsung.The _____ headline reads,"Which display are you?"
Question 54
Multiple Choice
Dawn dishwashing detergent ran an ad in which the detergent was praised by wildlife experts who encouraged readers to join dawnsaveswildlife.com to learn how individuals can save the environment.The ad in this campaign used a(n) _____ copy that did not sell the product but rather explained how the manufacturer helped the environment.
Question 55
Multiple Choice
The headline for the Land O'Lakes butter ad reads,"What if you could taste sunshine?" This headline is not only a question headline,but it is also designed to be a(n) _____ headline.
Question 56
Multiple Choice
To write an effective copy,a copywriter must:
Question 57
Multiple Choice
An ad for PUR water filters has a photo which shows a woman enjoying a glass of water from her PUR water filter while her dog is on the counter gnawing on a freshly cooked turkey.The _____ copy under the picture begins with the following statement: "The only thing you'll notice is how great it tastes."
Question 58
Multiple Choice
The Delta faucet ad for its line of Victorian bathroom fixtures used a(n) _____ headline which advised consumers to "Get a vintage look without setting foot in an antique store."
Question 59
Multiple Choice
When Crate and Barrel began carrying a line of cookware created specifically for the retailer by well-known designer Michael Graves,its ads used the following _____ headline: "Can a great designer make a great cook?"