A _____ is the term for the words in the leading position of an advertisement.These words are usually in larger type than the rest of the ad.
A) headline
B) signature
C) picture caption
D) slogan
E) block copy
Correct Answer:
Verified
Q38: An icon,a visual image representing some idea
Q39: According to the principles guiding how ads
Q40: The way the director and the graphic
Q41: A _ copy depends on wordplays,humor,poetry,rhymes,great exaggeration,gags,and
Q42: In an ad for the Cuisinart Griddler,for
Q44: A company that wanted to use an
Q45: The ad for L'Oreal RevitaLift cream has
Q46: A full-page ad for BR111,a company that
Q47: The additional smaller headline that generally appears
Q48: Which of the following statements about subheads
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