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According to the Principles Guiding How Ads Should Be Laid

Question 39

Multiple Choice

According to the principles guiding how ads should be laid out:


A) all elements in the ad should have equal importance to the final communications.
B) the ad should appear unbalanced to create eye appeal.
C) the space within the ad should be broken into asymmetrical units.
D) a directional pattern should be evident so that readers know in what sequence to read.
E) the ad should be broken into clear unrelated sections.

Correct Answer:

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