For which of the following projects would an ad agency be most likely to develop a dummy?
A) A point-of-purchase display for Pillsbury bake-and-eat cookies.
B) A radio ad for a landscaping company.
C) A television ad for State Farm insurance.
D) A magazine ad for Herbal Essence shampoo.
E) An interstate billboard for a GMC dealership.

Question

Quizplus · Accepted Answer

A dummy presents the handheld look and feel of brochures, multipage materials, or point-of-purchase displays.

For Which of the Following Projects Would an Ad Agency