In the _____,which is drawn to the size of the actual advertisement,the headlines and subheads are lettered in,the intended illustrations and photographs are sketched in,and the body copy is simulated by using lines.
A) mock-up
B) thumbnail sketch
C) dummy
D) rough
E) draft copy

Question

Quizplus · Accepted Answer

The agency may present roughs to clients, particularly cost-conscious ones, for approval.

In the _____,Which Is Drawn to the Size of the Actual