One purpose of the ad layout is to:
A) indicate budgetary requirements.
B) serve as an ad blueprint.
C) decode the message.
D) create a needs hierarchy.
E) to posttest the ad.

Question

Quizplus · Accepted Answer

The layout shows how the message is encoded. The reader will decode. The layout also helps the creative team develop the ad's psychological elements and it shows the advertiser and the agency how the finished ad will look in advance.

One Purpose of the Ad Layout Is To