In television,gross rating points represent the:
A) sum of the potential number of viewers from each target audience.
B) minimum audience share required by a national advertiser on a local station.
C) total number of viewers of a particular media vehicle within a specific geographic area.
D) total rating points achieved by a particular media schedule over a specific time period.
E) targeted rating points achieved by a syndicated program during its first run.

Question

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Gross rating points (GRPs) represent the total rating points achieved by a particular media schedule over a specific time period. GRPs are a commonly used metric to measure the reach and frequency of an advertising campaign. It is calculated by multiplying the percentage of the target audience reached by the frequency of exposure to the campaign.

In Television,gross Rating Points Represent The