The program's _____ is defined as the number of households watching a particular TV program,expressed as a percentage of the total homes that have sets in use.
A) audience share
B) audience reach
C) designated market area
D) area of dominant influence
E) audience frequency

Question

Quizplus · Accepted Answer

Audience share is the correct answer as it defines the percentage of households with sets in use watching a particular TV program. Audience reach refers to the total number of households or people who have access to a particular media platform. Designated market area and area of dominant influence refer to geographic regions for media measurement, and audience frequency measures how frequently the same audience is exposed to a particular media platform.

The Program's _____ Is Defined as the Number of Households