Why is most network TV advertising sold on a participating basis?
A) Most advertisers find that the full network lineup coincides most effectively with their target markets.
B) This enables smaller advertisers to buy a limited amount of time and still have nationwide coverage.
C) Network advertising requires only a short lead time due to the flexibility of the medium.
D) All advertisers-no matter how large their advertising budget-receive an identical number of commercials slots from the FCC.
E) All commercials have to be approved by the FCC.

Question

Quizplus · Accepted Answer

Participating basis allows smaller advertisers to purchase a limited amount of time and still have nationwide coverage, making it more accessible to a wider range of businesses. It is a way for networks to reach a broader audience, and for advertisers to reach their target audience, regardless of their budget.

Why Is Most Network TV Advertising Sold on a Participating