All of the Following Statements About the Use of Television

All of the following statements about the use of television in IMC are true EXCEPT:

A) there is no better medium than television for image advertising.
B) advertisers find that television is a good leverage tool.
C) there is no better medium for imparting brand meaning to viewers.
D) advertisers should remember that whether TV viewers like an ad has a lot to do with the popularity of the brand being advertised.
E) the medium is unable to address stakeholders and customers simultaneously.