The _____ element of the marketing mix includes the way the product is designed and classified,positioned,branded,and packaged.
A) utility
B) communication
C) distribution
D) product
E) customer

Question

Quizplus · Accepted Answer

The product element of the marketing mix refers to the actual product or service being offered, and encompasses design, classification, branding, packaging, and positioning.

The _____ Element of the Marketing Mix Includes the Way