The _____ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values aimed at satisfying various functional,social,psychological,economic,and other consumer needs and wants.
A) total product concept
B) marketing mix
C) targeted product
D) product attribution
E) product utility

Question

Quizplus · Accepted Answer

The total product concept refers to the idea that a product is seen as more than just a physical item, but rather a bundle of values aimed at satisfying various consumer needs and wants. This includes both utilitarian values (such as quality and functionality) and symbolic values (such as social status and self-expression).

The _____ Refers to the Consumer's Perception of the Product