A visitor's guide uses an ad with the following headline: "Join some others who got inspired here," and then lists the famous authors that came from this area of the state ending with a "your name here" blank.The message in this headline indicates the city is using _____ to attract tourists.
A) psychographic positioning
B) benefit segmentation
C) demographic segmentation
D) geodemographic segmentation
E) volume segmentation

Question

Quizplus · Accepted Answer

Benefit segmentation is the prime objective of many consumer attitude studies and the basis for many successful ad campaigns.

A Visitor's Guide Uses an Ad with the Following Headline