Rachel is conducting telephone interviews for Blockbuster on perceptions of its new "No Late Fees" program.When she interviews customers of the NetFlix service,she tends to change the wording of the question from "How loyal are you to using Blockbuster for your rental needs?" to "So you aren't loyal to Blockbuster,are you?" Which of the following sources of error in communication research is present in this example?
A) Measurement questions
B) Observers
C) Interviewers
D) Participants
E) All of the above

Question

Quizplus · Accepted Answer

The source of error present in this example is the interviewer, Rachel, who is altering the wording of the question and potentially influencing the response of the participants. This is an example of interviewer bias. The other options are not applicable in this scenario.

Rachel Is Conducting Telephone Interviews for Blockbuster on Perceptions of Its