Emma is responding to a survey about her experience using the NetFlix streaming delivery service.One question on the questionnaire asks "How satisfied are you with your overall experience with NetFlix?" The questionnaire response options provided are Strongly Agree to Strongly Disagree.Which of the following sources of error in communication research is present in this example?
A) Measurement questions
B) Observers
C) Interviewers
D) Participants
E) All of the above

Question

Quizplus · Accepted Answer

The source of error in this example is the measurement questions. The response options provided may not accurately capture the respondent's true level of satisfaction and may not provide enough nuance for the respondent to accurately convey their feelings. A more open-ended question or a wider range of response options may result in more accurate data. The other listed sources of error (observers, interviewers, and participants) are not applicable in this scenario.

Emma Is Responding to a Survey About Her Experience Using