Business Research Methods Study Set 1

Business

Quiz 10 :
Surveys

Quiz 10 :
Surveys

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A communication approach to data collection involves _____.
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C

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Surveys are used in _____ research studies.
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B

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All of the following are sources of error in communication research except _____.
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Answer:

B

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Emma is responding to a survey about her experience using the NetFlix streaming delivery service.One question on the questionnaire asks "How satisfied are you with your overall experience with NetFlix?" The questionnaire response options provided are Strongly Agree to Strongly Disagree.Which of the following sources of error in communication research is present in this example?
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Rachel is conducting telephone interviews for Blockbuster on perceptions of its new "No Late Fees" program.When she interviews customers of the NetFlix service,she tends to change the wording of the question from "How loyal are you to using Blockbuster for your rental needs?" to "So you aren't loyal to Blockbuster,are you?" Which of the following sources of error in communication research is present in this example?
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Mike resents getting calls from telemarketers and pollsters.A research firm called yesterday to question him concerning his preference for radio stations.When Mike was asked to report his household income,he inflated his income to the highest range offered.He also misreported his age and occupation.Which of the following sources of error in communication research is presented in this example?
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The failure to secure full participant cooperation for a study can result in _____ error.
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Interviewer error may be caused by _____.
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Which type of error occurs when the interviewer summarizes or interprets participant answers?
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Which of the following factors will tend to decrease participant motivation?
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A study reported in the Journal of Management Research concluded that individuals are more motivated to respond to surveys when _____.
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_____ occurs when the responses of participants differ in some systematic way from the responses of nonparticipants.
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David's Bridal is conducting a survey of the trends in dress preferences among women who will marry sometime in the next 12 months.Questionnaires were mailed to 100,000 women but only 1,000 responded resulting in a response rate of 1%.This study is threatened by _____.
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In a telephone survey one question asks participants whether they have donated money to the American Red Cross following the recent flood and fire loss disasters.This type of question is subject to _____.
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The tendency for respondents to give answers that are perceived as being socially desirable,whether or not the answers are truthful,is known as _____.
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The tendency for respondents to be agreeable is called _____.
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Self-administered questionnaires may be delivered via all of the following channels except _____.
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Which type of communication data collection is typically the lowest-cost option?
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An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.
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Which of the following is NOT a reason for the growth in web-based surveys?
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