Quiz 10: Surveys
Business
Q 1Q 1
A communication approach to data collection involves _____.
A) observing behavior
B) recording trace evidence
C) surveying people
D) data mining
E) linguistic behavior analysis
Free
Multiple Choice
C
Q 2Q 2
Surveys are used in _____ research studies.
A) monitoring
B) communication
C) observation
D) behavioral observation
E) nonbehavioral observation
Free
Multiple Choice
B
Q 3Q 3
All of the following are sources of error in communication research except _____.
A) measurement questions
B) observers
C) survey questionnaires
D) interviewers
E) participants
Free
Multiple Choice
B
Q 4Q 4
Emma is responding to a survey about her experience using the NetFlix streaming delivery service.One question on the questionnaire asks "How satisfied are you with your overall experience with NetFlix?" The questionnaire response options provided are Strongly Agree to Strongly Disagree.Which of the following sources of error in communication research is present in this example?
A) Measurement questions
B) Observers
C) Interviewers
D) Participants
E) All of the above
Free
Multiple Choice
Q 5Q 5
Rachel is conducting telephone interviews for Blockbuster on perceptions of its new "No Late Fees" program.When she interviews customers of the NetFlix service,she tends to change the wording of the question from "How loyal are you to using Blockbuster for your rental needs?" to "So you aren't loyal to Blockbuster,are you?" Which of the following sources of error in communication research is present in this example?
A) Measurement questions
B) Observers
C) Interviewers
D) Participants
E) All of the above
Free
Multiple Choice
Q 6Q 6
Mike resents getting calls from telemarketers and pollsters.A research firm called yesterday to question him concerning his preference for radio stations.When Mike was asked to report his household income,he inflated his income to the highest range offered.He also misreported his age and occupation.Which of the following sources of error in communication research is presented in this example?
A) Measurement questions
B) Observers
C) Interviewers
D) Participants
E) All of the above
Free
Multiple Choice
Q 7Q 7
The failure to secure full participant cooperation for a study can result in _____ error.
A) measurement
B) instrumentation
C) data entry
D) sampling
E) nonresponse
Free
Multiple Choice
Q 8Q 8
Interviewer error may be caused by _____.
A) an unwillingness to participate
B) participant faulty recall
C) the falsification of answers
D) social desirability responding
E) all of the above
Free
Multiple Choice
Q 9Q 9
Which type of error occurs when the interviewer summarizes or interprets participant answers?
A) Measurement
B) Instrumentation
C) Data entry
D) Sampling
E) Nonresponse
Free
Multiple Choice
Q 10Q 10
Which of the following factors will tend to decrease participant motivation?
A) Prestige of research sponsor
B) Perceived importance of the topic
C) Interest in the topic
D) Competing activities
E) Conscientiousness
Free
Multiple Choice
Q 11Q 11
A study reported in the Journal of Management Research concluded that individuals are more motivated to respond to surveys when _____.
A) the topic is salient
B) incentives are offered
C) respondents have a strong social network
D) they can respond at work
E) they know others like themselves have already responded
Free
Multiple Choice
Q 12Q 12
_____ occurs when the responses of participants differ in some systematic way from the responses of nonparticipants.
A) Measurement error
B) Data entry error
C) Sampling error
D) Response error
E) Nonresponse error
Free
Multiple Choice
Q 13Q 13
David's Bridal is conducting a survey of the trends in dress preferences among women who will marry sometime in the next 12 months.Questionnaires were mailed to 100,000 women but only 1,000 responded resulting in a response rate of 1%.This study is threatened by _____.
A) nonresponse error
B) response error
C) sampling error
D) measurement error
E) coverage error
Free
Multiple Choice
Q 14Q 14
In a telephone survey one question asks participants whether they have donated money to the American Red Cross following the recent flood and fire loss disasters.This type of question is subject to _____.
A) nonresponse bias
B) acquiescence
C) social desirability bias
D) satisficing
E) sampling error
Free
Multiple Choice
Q 15Q 15
The tendency for respondents to give answers that are perceived as being socially desirable,whether or not the answers are truthful,is known as _____.
A) nonresponse
B) item nonresponse
C) acquiescence
D) social desirability responding
E) impression management
Free
Multiple Choice
Q 16Q 16
The tendency for respondents to be agreeable is called _____.
A) social desirability responding
B) acquiescence
C) elaboration likelihood
D) agreeableness
E) conscientiousness
Free
Multiple Choice
Q 17Q 17
Self-administered questionnaires may be delivered via all of the following channels except _____.
A) mail
B) fax
C) telephone
D) Internet
E) disk-by-mail
Free
Multiple Choice
Q 18Q 18
Which type of communication data collection is typically the lowest-cost option?
A) Self-administered
B) Telephone interview
C) Personal interview
D) Record analysis
E) Observation
Free
Multiple Choice
Q 19Q 19
An instrument completed by the participant without additional contact with an interviewer beyond the initial delivery of the instrument is called a _____.
A) computer-assisted self-interview
B) disk-by-mail survey
C) mail survey
D) self-administered questionnaire
E) web survey
Free
Multiple Choice
Q 20Q 20
Which of the following is NOT a reason for the growth in web-based surveys?
A) Participant perceptions of anonymity
B) Ability to use visual stimuli
C) Speed of response
D) Cost efficiencies
E) Internet penetration rates
Free
Multiple Choice
Q 21Q 21
Surveys conducted via the Internet reduce costs by eliminating the costs associated with _____.
A) interviewers
B) postage
C) data entry
D) printing
E) all of the above
Free
Multiple Choice
Q 22Q 22
Sample accessibility is generally maximized by the use of _____ surveys.
A) telephone
B) mobile phone
C) mail
D) Internet
E) fax
Free
Multiple Choice
Q 23Q 23
Which of the following types of telephone calls are forbidden for individuals participating in the national Do Not Call registry?
A) Political polling
B) Telephone surveys
C) Requests for charitable donations
D) Telemarketing
E) All of the above
Free
Multiple Choice
Q 24Q 24
The survey mode with the greatest perceived anonymity is the _____.
A) electronic mail (e-mail) survey
B) mail survey
C) telephone survey
D) person-administered survey
E) intercept survey
Free
Multiple Choice
Q 25Q 25
The respondents' perceptions that the interviewer will not be able to discern their identity refers to the _____.
A) response rate
B) social desirability responding
C) perception of anonymity
D) refusal rate
E) incidence rate
Free
Multiple Choice
Q 26Q 26
One rule of thumb is that participants should be able to answer the questions in a self-administered survey in no more than _____.
A) 10 minutes
B) 15 minutes
C) 30 minutes
D) 45 minutes
E) there are no guidelines related to survey length
Free
Multiple Choice
Q 27Q 27
The _____ suggests that a participant's burden should be minimized in the survey response process by creating questionnaires that are easy to read,offer clear response directions,include personalized communication,notify the participant about the survey in advance,and encourage the respondent to participate.
A) Survey Design Bible
B) economic decision making literature
C) Total Design Method
D) Gallup organization
E) theory of reciprocation
Free
Multiple Choice
Q 28Q 28
Which type of incentive has been shown to consistently improve response rates to surveys?
A) Free product samples
B) Money
C) Gift certificates
D) Prize draw chance
E) Receipt of post-study results
Free
Multiple Choice
Q 29Q 29
Response rates to self-administered surveys can be improved by using all of the following techniques except _____.
A) advance notification
B) reminders
C) promise of anonymity
D) monetary incentives
E) appeal for participation
Free
Multiple Choice
Q 30Q 30
The presence of a(n)_____ is the primary difference between a computer-assisted telephone interview and a computer-administered telephone survey.
A) computer
B) human interviewer
C) supervisor
D) participant
E) recording device
Free
Multiple Choice
Q 31Q 31
Phoebe is working at a call center for a research company.She has a carrel with a personal computer that is networked to the phone system and to the central data processing unit.The computer selects telephone numbers,dials each number,and accepts responses as Phoebe enters what the respondents tell her.A software program prompts her with each question and precoded response options.Phoebe is collecting data using _____.
A) computer-assisted telephone interviewing
B) OTS software
C) computer-administered telephone surveys
D) computer-delivered surveys
E) computer-assisted personal interviewing
Free
Multiple Choice
Q 32Q 32
For which type of telephone interview is the refusal rate the highest?
A) Computer-assisted telephone interviewing
B) OTS
C) Computer-administered telephone surveys
D) Computer-delivered surveys
E) Computer-assisted personal interviewing
Free
Multiple Choice
Q 33Q 33
The ratio of participants who decline the interview to all eligible contacts is the _____ rate.
A) nonresponse
B) noncontact
C) incidence
D) refusal
E) reachable
Free
Multiple Choice
Q 34Q 34
Which term below refers to the ratio of potential contacts that were never reached to all potential contacts?
A) Nonresponse
B) Noncontact
C) Incidence
D) Refusal
E) Reachable
Free
Multiple Choice
Q 35Q 35
Which of the following trends is increasing the noncontact rate associated with telephone surveys?
A) Penetration of mobile telephones
B) Replacement of land line telephones with mobile telephones
C) Caller identification systems on phones
D) Voice mail systems on phones
E) All of the above
Free
Multiple Choice
Q 36Q 36
Which of the following trends is increasing the refusal rate associated with telephone surveys?
A) Penetration of mobile telephones
B) Replacement of land line telephones with mobile telephones
C) Caller id systems
D) Negative attitudes toward survey participation
E) Voice mail
Free
Multiple Choice
Q 37Q 37
Which limitation listed below can be overcome by the use of random digit dialing in telephone surveys?
A) Inaccessible households
B) Inaccurate or private listings in the telephone book
C) Limited interview length
D) Ease of interview termination
E) Low participant involvement
Free
Multiple Choice
Q 38Q 38
Personal interviewing with computer-sequenced questions capable of employing visualization techniques is called _____.
A) computer-assisted telephone interviewing
B) computer-administered telephone interviewing
C) computer-assisted personal interviewing
D) computer-administered surveying
E) personal-assisted computer interviewing
Free
Multiple Choice
Q 39Q 39
Which of the following is NOT a type of personal interview data collection method?
A) In-home
B) Mall intercept survey
C) Computer-assisted personal interview
D) Electronic mail survey
E) All of the above are personal interview methods
Free
Multiple Choice
Q 40Q 40
An intercept interview is most likely to occur at a _____.
A) mall
B) school
C) hospital
D) home
E) all of the above
Free
Multiple Choice
Q 41Q 41
Brittany is considering an intercept survey as the data collection mode for the drinking behavior and sexual activity study.To execute this type of study,she could _____.
A) email a questionnaire to students
B) mail a questionnaire to a student's permanent address
C) approach students outside the dining hall
D) telephone students using cell phone numbers
E) text message students using cell phone numbers
Free
Multiple Choice
Q 42Q 42
Which term is used to describe the act of surveying prospects or customers who have given permission for such engagement?
A) Opt-in
B) Choice
C) Opt-out
D) Permission surveying
E) Direct surveying
Free
Multiple Choice
Q 43Q 43
Which data collection mode imposes the fewest time constraints on the participant?
A) Mail
B) Telephone
C) Computer-administered
D) CATI
E) CAPI
Free
Multiple Choice
Q 44Q 44
In considering the use of a Web survey for conducting polls of the general population,the greatest disadvantage of the mode is _____.
A) cost
B) time constraints
C) Internet coverage
D) dial-up modems
E) inability to use monetary incentives
Free
Multiple Choice
Q 45Q 45
Alex is responding to a computer-administered telephone survey.The computer instructs Alex to respond by choosing the appropriate answer using his telephone key pad such that 1 = yes and 2 = no.This system is using the _____ mode of computer-administered survey.
A) automatic speech recognition
B) voice recognition
C) automatic entry
D) touch-tone data entry
E) record analysis
Free
Multiple Choice
Q 46Q 46
When a computer-administered telephone survey is capable of recognizing and recording a wide range of verbal responses,it is capable of _____.
A) automatic speech recognition
B) voice recognition
C) automatic entry
D) touch-tone data entry
E) record analysis
Free
Multiple Choice
Q 47Q 47
Computer-administered telephone surveys that can recognize yes and no answers spoken by respondents are of the _____ mode.
A) automatic speech recognition
B) voice recognition
C) automatic entry
D) touch-tone data entry
E) record analysis
Free
Multiple Choice
Q 48Q 48
The Internet is fastest growing survey data collection mode.Which of the following is NOT a reason for the growth in this mode?
A) Speed of response
B) Cost savings
C) Elimination of data entry
D) Ease of providing monetary incentives
E) All of the above are reasons
Free
Multiple Choice
Q 49Q 49
When a participant does not know the answer to a survey question,but there isn't a "Don't Know" response option offered,_____ will occur.
A) response bias
B) measurement error
C) sampling error
D) nonresponse bias
E) unit nonresponse
Free
Multiple Choice
Q 50Q 50
Which type of data collection mode is most appropriate for a survey requiring 45 minutes to complete?
A) Telephone
B) Computer-administered telephone
C) Mail
D) Online
E) Intercept
Free
Multiple Choice
Q 51Q 51
Collecting data over time using a panel of respondents can NOT be used with ____ surveys?
A) Telephone
B) Computer-administered telephone
C) Mail
D) Online
E) Intercept
Free
Multiple Choice
Q 52Q 52
Response error in surveys occurs when ____ surveys?
A) Interviewer modifies the questions between participants
B) Participant gives an inaccurate answer
C) Interviewer fails to encourage a participant to take a survey
D) Participant answers only some of the questions on a questionnaire
E) None of the above
Free
Multiple Choice
Q 53Q 53
Your instructor provides to each student a URL link via email to a course evaluation following the last class session.Sally accessed her university intranet and completes the survey using her iPad.This is an example of a _____.
A) Self-administered survey
B) Computer-assisted self-interview (CASI)
C) Electronic e-mail survey
D) Mobile/web survey
E) None of the above
Free
Multiple Choice
Q 54Q 54
Identify the three sources of error in communication research.Explain how each source can contribute to error.
Free
Essay
Q 55Q 55
Explain the meaning of nonresponse error.How can researchers reduce the potential for nonresponse error?
Free
Essay
Q 56Q 56
Off-the-shelf Web survey software offers many advantages over traditional programming for researchers as they build surveys for deployment on the Internet.Identify five of these advantages.
Free
Essay
Q 57Q 57
Compare and contrast computer-assisted telephone interviewing with the use of computer-administered telephone surveys.
Free
Essay