Which of the following is true of firms in the first two stages of international marketing involvement-no direct foreign marketing and infrequent foreign marketing?
A) They do not begin internationalization at these stages.
B) They take a strategic approach to decision making regarding international expansion.
C) They are more reactive in nature and embark on internationalization without planning.
D) They intend to maintain a continuous market representation in foreign markets.
E) They are a result of dedicated production capacity maintained for foreign markets.

Question

Quizplus · Accepted Answer

The first two stages of international marketing involvement are more reactive in nature and often do not represent careful strategic thinking about international expansion.

Which of the Following Is True of Firms in the First