Which of the following is true regarding the stages of international marketing involvement?
A) A firm essentially progresses through the stages in a linear order.
B) The international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand.
C) A larger home market with a smaller production base favors internationalization.
D) A firm may be in more than one stage simultaneously.
E) At the global marketing level, a firm focuses on market segmentation based on geographical borders.

Question

Quizplus · Accepted Answer

Though presented in a linear fashion, it cannot be inferred that a firm progresses from one stage to another; quite to the contrary, a firm may begin its international involvement at any one stage or be in more than one stage simultaneously.

Which of the Following Is True Regarding the Stages of International