Which of the following statements is true about quantitative research?
A) It includes direct observation of consumers in choice or product usage situations.
B) It studies the dynamic interplay between peoples' feelings and their resulting actions.
C) It is generally associated with survey research that involves yes/no questions.
D) It includes recording consumers' first impressions about products.
E) It almost always uses open-ended or in-depth and unstructured responses.

Question

Quizplus · Accepted Answer

Survey research is generally associated with quantitative research, and the typical instrument used is a questionnaire administered by personal interview, mail, telephone, and most recently, over the Internet. In quantitative research, usually a large number of respondents are asked to reply, either verbally or in writing, to structured questions using a specific response format (such as yes/no) or to select a response from a set of choices.

Which of the Following Statements Is True About Quantitative Research