Which of the following statements is true about qualitative research?
A) It provides a marketer with responses that can be presented with precise estimations.
B) It studies the dynamic interplay of peoples' feelings and ideas.
C) It usually involves asking respondents to select a response from a set of choices.
D) Data from qualitative research can be summarized in percentages, averages, or other statistics.
E) It is generally associated with survey research that involves yes/no questions.

Question

Quizplus · Accepted Answer

Qualitative research seeks to interpret what the people in the sample are like-their outlooks, their feelings, the dynamic interplay of their feelings and ideas, their attitudes and opinions, and their resulting actions.

Which of the Following Statements Is True About Qualitative Research